Over 50% of women past 45 are swapping spa days for rugged trails, a fresh survey reveals. Adventure travel is booming among this group.
A new survey dropped on March 9, 2025, showing that more than half of women over 45 are hooked on adventure travel. Forget lounging by the pool—these women are hitting the ground running with treks, solo trips, and deep cultural dives. The data paints a picture of a bold shift: they’re after thrills, not chill, with over 50% diving into experiences that test their limits and spark excitement.
The numbers don’t lie—while men still edge out women in solo travel (24% vs. 15%), the gap’s closing fast. Women from India and Hong Kong SAR are leading the charge, with 25% and 22% respectively planning lone adventures. Most are eyeing trips of 5-10 days, with 66% of Indian women locked into this sweet spot. It’s clear this isn’t a fleeting fad; it’s a full-on travel revolution for 2025.
What’s driving this? Experts say it’s about personal growth and seizing the day. These women aren’t waiting for permission—they’re crafting bucket-list moments that blend adrenaline with meaning. From mountain trails to uncharted cities, they’re rewriting what midlife travel looks like, one epic journey at a time.
