Shocking posters allegedly tied to the Ahmedabad traffic police surfaced across the city on August 2, 2025, sparking a wave of outrage with their stark warnings to women. Displayed on road dividers in Sola and Chandlodia, the signs boldly declared, “Do not attend late-night parties, you could be raped or gangraped,” and “Do not go with your friend to dark, isolated areas, what if she is raped or gangraped?” Linked to an NGO called Satarkta Group, the messages—printed in Gujarati—were meant as a safety campaign but quickly drew ire for their alarming tone, prompting their swift removal after social media erupted with criticism.
Traffic authorities, through Deputy Commissioner Neeta Desai, clarified the posters were intended for road safety awareness, not women’s safety, and were created without official approval by the NGO. The signs were taken down within hours of the backlash, with officials admitting the content was inappropriate. Public reaction has been intense, with many questioning the campaign’s approach, while online debates highlight growing concerns about safety messaging. As the city grapples with the fallout, authorities are reviewing the incident, promising a more thoughtful strategy moving forward, keeping the community on edge as of August 2, 2025.
